I'm  Juliette  , Head of Creative at Pencil
I PUSH BOUNDARIES WITH DESIGN & TECHNOLOGY

I refuse to settle for the ordinary

TECHNICAL SKILLSET

There is no excuse to not adapt with the times

Design

Photoshop, Illustrator, InDesign, After Effects, Dreamweaver, XD, Figma

AI/Tech

Canva, Pencil, Smartly, Mailchimp, Webflow, Litmus, GitHub, Intercom, Celtra

Management

Asana, TeamGantt, Atlassian, Shortcut (Clubhouse), Airtable, Google Apps

EXPLORE MY WORK

I’m very passionate and proud of the work I do. Half-effort is never a thing for me. I’m here to give it my all.

Product Strategy

Pencil

Design Strategy

Pencil

Performance & Branding

Shopee

Re-engagement CRM

Uber Eats

Research and strategy

Uber Rider

Redesigning for efficiency

Uber Driver

Lifecycles

Honestbee

Performance Advertising

Honestbee

CRM Campaigns

Honestbee

Publications

Honestbee

Online campaigns

Honestbee

Web Banners

Honestbee

App Design

Digiplay

App Design

Loyalty

APJ Design

Dell

Christmas Wonderland

The Affiniti

Kriss & Jules

The Affiniti

XPS 14z campaign

Dell

Hotel Opening

JIA

Studio Fourteen

The Affiniti

Nepal

SIM Global Education

Bushell

The Affiniti

Movie Campaign

The Hobbit

MMRC

The Affiniti

Event space planning

Dell

A Rockabilly Wedding

Freelance

MINDEF SAF

The Affiniti

Health Promotion Board

The Affiniti

MSF

The Affiniti

Formula E

The Affiniti

U2412M

Dell

Dell + Adobe

The Affiniti

EXPERIENCE

From our real, vivid world

  • Feb 2019-Present

    Head of Creative

    Creative AI platform for performance advertising.

    ✓ Product Management:
    Defining real user problems and building product roadmaps

    ✓ Product Designing:
    Experimenting and analyzing performance of product features

    ✓ Management:
    Managing a team of digital designers based in Singapore, Philippines, and the US to create ads based on data for brands like Sephora, Weber, Run DMG, Otter, Globe and Officely

    ✓ Collaboration:
    Working closely with the Algorithm team, Engineering, Performance marketers, Customer Engagement teams, and Co-Founders

  • Sep 2018 - 2019

    Regional Creative Lead

    Leading e-commerce platform in Southeast Asia to Europe.

    ✓ Management:
    Managed over 100 designers’ workflows and processes across APACX

    ✓ Strategy:
    Examined, experimented, and defined digital strategies to produce content-worthy performance marketing

    ✓ Collaboration:
    Worked closely with the Head of Brand and Performance marketing, SEO marketing teams, and CEO

  • June 2017-2018

    Lead CRM Design Strategist

    Uber is a platform where those who drive and deliver can connect with riders, eaters, and restaurants.

    ✓ Strategy:
    Understanding consumer behavior & identifying consumer insights to built CRM roadmaps for riders, eaters, drivers, and deliverers

    ✓ Management:
    Built, led, and mentored a team of creatives to produce content-worthy CRM, ensuring we deliver the right message, to the right audience, and at the right time

    ✓ Collaboration:
    Worked closely with Data Analyst, CRM Marketers, Operations teams, and Customer Success teams

  • May 2015 - june 2017

    Art director APAC

    Asia's leading online grocery and food delivery service.

    ✓ Management:
    Built and led a team of smart-working creatives in a fast-paced, highly collaborative startup environment

    ✓ Strategy:
    Executed design strategies in order to support product launches, 360 marketing campaigns, and creative solutions to business needs

    ✓ Collaboration:
    Worked closely with Data Analysts, CRM marketers, Operations team, and CEO

  • August 2011 - april 2015

    Graphic Designer

    A strategic branding agency.

    ✓ Design:
    Created digital designs for brands like Asia Malls, Dell, Eaton, SIM Global, Singapore Polytechnic, Standard Chartered, Unilever, VMware

    ✓ Collaboration:
    ✓ Worked closely with Accounts Executives and Web Developers

  • 10+
    years
    in Design

EDUCATION

Life is too short to do something so mundane

  • June 2007 - august 2011

    BA (HONS) Degree in Design Comms

    One of the top 10 Arts School in 2016 in the world according to Spear's. I graduated in Design Communication specialising in Graphic Design with Second Upper Class Honors (top 10%)

  • 2005 - 2006

    NITEC - Digital Media Design

    Entered with Scholarship, left with a 3.9 GPA. This was my stepping stone into the world of design.

Ready to push boundaries?

Email me at juliette.suvitha@gmail.com
or WhatsApp +65 91092484